92% of consumers trust reviews to decide where to buy
A report recently found that 77% of consumers read reviews before purchasing online.
And as if that isn't a substantial enough figure, 92% of consumers trust customer reviews when deciding where to buy a product or a service. Revenue per visit jumps, when a website has user reviews, by up to 62% aswell.
Customer reviews really have become an essential piece of content for any business that is serious about increasing their conversion rate and boosting their sales revenue online.
Relying on those large, 3rd party review aggregators websites, to serve up reviews about your business is fraught with risk, which InnovaReviews solves for you. The review aggregtors websites have a business model which does not have your best interest at heart.
They want eyeballs on their own website to generate demand for their advertising, rather than send qualified traffic through to your website to make that purchase or that booking. They will serve up all reviews, the good, the bad and the downright ugly. These negative viewpoints from disgruntled unfair customers could obviously hurt your sales.
With InnovaReviews you have full control over your reviews, showing only the reviews you want visitors to your website to read , assuring your website is optimised for an increase in sales.