Rich snippet integration means ratings stars in Google search results
Display review stars in organic Google search results thanks to the InnovaReviews full 'rich snippets' integration.
Google's own guidelines for website owners state: ‘Reviews and Testimonials from real customers show your site’s credibility and can help boost your site’s trustworthiness and reputation.’
Google give review content priority over regular text and this will influence where your website appears in the Google search engine results page (SERPs).
Reviews posted to your website using the InnovaReviews system are automatically formatted into the Google friendly ‘rich snippets’ format.
Reviews are specially tagged as ‘review content’ which is rated more highly by the Google search algorithm than regular text on a webpage. High quality content means your website will appear in a better position in the google search results. Appearing near the top of the search results means you’ll be seen by more potential customers than competitors with low quality content.
You’ll get more visitors and probably more customers, it’s really simple.
You may already have testimonials on your website, but unless they are formatted to the strict rich snippet guidelines they won’t be adding extra value to your website. InnovaReviews automatically formats your reviews into the correct format for Google to read.
Your website could appear with star ratings included below your company name, in a high position if you use InnovaReviews. Many of our clients appear on page 1 of the Google SERPs when a consumer Google's their company name with the word ‘reviews’ alongside.
Try Googling ‘reviews LegalVision’ and you’ll see one of our clients, a leading online legal services provider in Sydney, Australia, appear on page 1 of the Google results with ratings stars.